9 Reasons Your Offline Business Must Have an Online Presence

Why You Should Do Business Online

Though less and less common these days, a common question that traditional "brick and mortar" business owners ask is: Why should I take my traditional company online?

First of all, let's clarify something. In the sense of this article a “traditional company” is one with a physical location and sells either in person, by phone, or mail; essentially a traditional "bricks-and-mortar" business. They may or may not have walk-in customers. Essentially, a business that is not selling physical products exclusively online, like an e-commerce company.

While in many cases, the steps for setting up an online presence for a bricks and mortar business are very similar to those if you wanted to start an online business, there are some things that make an online presence for a bricks and mortar business unique.

There is much said about doing business on the internet or “putting your business online”. To many it may just sound too complicated or too risky. But there are many good reasons to begin selling (and running your business) online. Here are the top nine reasons you should establish and online presence for your offline business:

9 Reasons You Should Start Doing Business Online

1. Improving Your Company Image

This alone should be enough reason to start a new website and begin selling online. It's an extremely important factor considering that without a website, blog, or online presence prospective clients could begin to wonder how serious you are about business. Today, companies of all sizes and industries are establishing a successful online presence.

If you don't have an online presence (and a professional one to boot) then you can't expect your prospects to take you seriously and you will lose business to competitors that do have an effective online presence.

2. 24/7 365 Hour Availability

While some fast food restaurants, grocery stores, and gas stations manage 24-hour service, it is impossible for most businesses. That is, without the internet. A key benefit to having an e-commerce website, is that your clients and prospects can read about your products and place orders at anytime— day or night. On regular business days or holidays. Imagine what being open 3-4 times longer could do for your business.

Even if you have a traditional offline services type business you can generate leads and inquiries while you are closed and followup with those prospects and customers once you open the next day.

3. Better Customer Support

The internet allows you to answer questions, give sales webinars, and solve customer problems—all without taking any of your time. Create a video, a product spec sheet or a FAQ (frequently asked question) section once, and you can direct clients to that information for years. Not only does it save you time, but you’ll be providing better service. Your clients and prospects are looking for specific information, such as:

Before they make a buying decision

To solve a problem with an existing purchase

Researching alternatives before making a buying decision

With an online presence you can give them just the information that they are looking for, and just when they are looking for it. This means less phone calls with technical questions and more sales.

Email marketing is one of the most effective ways to develop a relationship and increase sales.

4. Very Low Start-up Costs

Starting out online means very low startup costs. You have no buildings to construct, no vehicles to buy and few (if any) staff to hire. Simply build your site and start selling. If you are already selling offline then the transition can be very smooth. You continue selling the same products that you know and have a good supply of. Putting your company online simply gives you a new source of customers.

The reality is you can outsource a lot of the technical stuff and even things such as social media marketing.

While you could spend tens of thousands of dollars developing the best website and e-commerce solution many of your competitors will be doing it on a shoestring. A good website can be designed simply and for very little money.

Using a free platform like a self-hosted WordPress blog and a professional quality premium theme ($70 - $200) you can build a professional site by yourself. Some web hosting companies offer free site building tools.

With a good WordPress theme, it is possible for you to design your own site and do it with (almost) no coding.

To get started on a shoestring budget, expect to pay anywhere from a few hundred dollars to a few thousand. The basic expenses include web hosting, WordPress theme, domain name, and email marketing autoresponder service. Once its all set up it can run on virtual autopilot.

5. The Internet Was Made for Business

The beauty of the internet is that your prospective client(s) can literally be just one click away from your online store. Through the internet you can now educate, instruct and solve clients problems. You can accept orders and payments and receive them dire

Source