Why You Should Do Business Online Though less and less common these days, a common question that traditional "brick and mortar" business owners ask is: Why should I take my traditional company online? First of all, let's clarify something. In the sense of this article a “traditional company” is one with a physical location and sells either in person, by phone, or mail; essentially a traditional "bricks-and-mortar" business. They may or may not have walk-in customers. Essentially, a business that is not selling physical products exclusively online, like an e-commerce company. While in many cases, the steps for setting up an online presence for a bricks and mortar business are very similar to those if you wanted to start an online business, there are some things that make an online presence for a bricks and mortar business unique. There is much said about doing business on the internet or “putting your business online”. To many it may...